Q: What makes you stand out?

A: With our sustainable fashion projects, The 30 Year Sweatshirt, The 30 Year T-Shirt and, as of this Monday 31st August, The Timeless Chino we are trying to lead the charge against irresponsible fast fashion and help start a trend towards protecting our natural resources by making truly durable clothing.

Q: Why do you care?

A: I care because, like many young designers, my menswear brand, Tom Cridland is relatively unknown because most people would rather buy something cheaper that was made cheaply, by underpaid workers and out of materials that are not ecologically friendly. Brands like ours, for whom making clothing is a labour of love, are often driven out of business by big fast fashion chains who systemically produce their goods to wear out after a year or two to keep customers having to come back. This is wrong and unfair on us.

Q: Is being responsible good for business?

Our sustainable fashion campaigns have been a win win situation. They’ve made a valuable point, but also got us massive exposure in the international press.

Q: Has the business changed you?

A: Running a menswear brand has been a wonderful journey so far, but it has not changed me. The reason I founded Tom Cridland in the first place was to be true to myself and do something with my life that I am extremely passionate about.

Q: What do you like most about your job?

A: I love the freedom being an entrepreneur affords me. Being able to go for lunch with a friend on a Tuesday, but staying up till 3am working on something I’m excited about is a working pattern that suits me a lot better than 9 to 5, though I have a huge amount of respect for those who are disciplined enough to keep to such a routine and have a lot to learn from them.

Q: Plans for the future?

A: Our plans for the future are to work the Tom Cridland collection up to a full fashion line, working on each product meticulously before launching it. This continues this coming Monday 31st August, with the launch of The Timeless Chino on Indiegogo.


Ask the Q